It’s anything but neutral. With dynamic styling, sheer power, and direct connection to the road or track, the all-new Lexus IS is built for one thing: leaving the crowd behind.
It’s the ultimate in innovation and indulgence. Offering cutting-edge entertainment, safety, off-road capability, and generous appointments throughout, the seven-passenger GX does one thing exceptionally well: everything.
Lexus Performance Driving School
Experience the white-knuckle treatment at legendary tracks and closed courses across the country. Created as an integral component of Lexus Performance Marketing, the Lexus Performance Driving School allows drivers from all skill levels to challenge their limits with the highest performing vehicles in the Lexus line-up. All aspects of this program were built from the ground up including curriculum design, recruitment strategy, reservations, scenic design, and social media amplification.
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Lexus Performance Driving School 2018 assets
Lexus Global Auto Show Experience
We began by combining opposing forces and continued until we created something so harmonious it could only be Lexus. Inspired by Lexus’ L-Finesse philosophy, every detail is elegant yet cutting edge, dynamic yet precise and organic yet engineered. It’s where incisive simplicity, intriguing elegance, and seamless anticipation come together in Perfect Harmony.
AMCI Testing is an independent automotive research firm—specializing in unbiased comparative evaluations of automotive products. They were commissioned by Lexus to evaluate the 2018 Lexus LC 500 with the following certified results: “Overall handling performance equal to the Aston Martin DB11” we worked with Championship Pro Driver Justin Bell to bring that claim to life.
