In the beginning, there was darkness. In this prequel to the legendary franchise, Helios the Sun God has been captured and Kratos must confront his dark side in order to bring light back to the world. The campaign took consumers on an interactive journey as each piece of advertising revealed clues to ancient puzzles hidden in darkness.
Print Ads revealed clues with glow-in-the-dark ink.
CLICK TO PLAY Launch TV Spot revealed clues embedded in a frame for spots airing after 6pm.
CLICK TO PLAY Online Units revealed clues by eclipsing the sun at the end of the game footage.
Temple of Helios Online Game: After 6pm an online game would be unlocked featuring a series of ancient Greek puzzles challenging users to test their knowledge of the ancient world of God of War.
Prizes: Un-lockable treasures included never before seen concept art, a hidden look at bringing the epic prequel to the PSP, and for the first player to complete the quest–the grand prize of ultimate immortality by having a God of War constellation named after him.
Motorstorm Campaign
1st place is etched in gold. 2nd place is etched in stone. Enter a visceral no-holds-barred sprint to the finish line where the only rule is to survive the off-road.
CLICK TO PLAY
CLICK TO PLAY
Gangs of London Campaign
The land of the civilized is about to be taken over by London’s most brutal organized crime lords. Command 1 of 5 rival gangs for control of the London underworld. Only one will be left standing. Choose Your Side Wisely.
CLICK TO PLAY
CLICK TO PLAY
CLICK TO PLAY
CLICK TO PLAY
CLICK TO PLAY
Buzz Jr Jungle Party Campaign
Got what it takes to be crowned king of the jungle? Compete with up to 4 friends using BUZZ’s pick-up-and-play buzzers. With 25 hilarious fast-paced mini-games, every party is a jungle party.
