AMCI Testing is an independent automotive research firm—specializing in unbiased comparative evaluations of automotive products. They were commissioned by KIA motors to evaluate the 2017 KIA Cadenza with the following certified results: “Better overall handling performance than the 2017 Lexus ES 350 Ultra Luxury” and “Same level of overall interior quality as the Lexus ES 350 Ultra Luxury.” Inspired by the product tagline: “Impossible to Ignore” we developed a content series that brought those claims to life.
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KIA National Auto Show Experience
As any skeptical KIA driver will tell you, getting behind the wheel of one of their current vehicles is an eye-opening experience. Enter an environment every bit as provocative in the auto show space. An experience that is delightful and magical with surprises at every turn—all while reinforcing the brand to existing owners as one of a new badge of honor. KIA is a brand to contend with and it's time public perception catches up to brand reality.
