Scion is growing up. The launch of the iA and the iM signal a re-birth of the Scion brand as it evolves its vehicles to meet the evolving needs of its customers. What better place to unveil Scion’s new generation of automotive icons, than the city known for making icons, NYC.
Scion National Dealer Meeting
Young, unique and fun, Scion has always stood out from the crowd. So for their National Dealer Meeting, we had to make sure their corporate event felt anything but corporate. We wanted to create a throwback to their youth with some nostalgic 80’s fun and transformed their dealer meeting into what they never saw coming, a larger than life Pinball Machine.
