Don’t call it a sequel. The most famous car in America is back with a daring new look and speed to match. We’ve transformed streets and auto show spaces into an action-packed movie set complete with extras, thrilling stunts, and plenty of twists and turns. It’s time to tell boring to take a back seat.

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Fueled by hydrogen, oxygen, and skepticism—the Mirai Fuel Lab is a hands-on auto show experience that educates consumers on the chemistry, technology, safety and ownership experience that make Mirai a revolutionary vehicle.

3D Visualization Credits: ©Geoffrey Mye, ©Scott Wojda

3D Visualization Credits: ©Geoffrey Mye, ©Scott Wojda

3D Visualization Credits: ©Geoffrey Mye, ©Scott Wojda

In partnership with the Women In The World conferences, the Toyota Mothers of Invention program celebrates women who are driving positive change in the world through innovation, entrepreneurship, and invention. We developed all conference materials including a branded environment, Toyota ambassadors, shuttles, vehicle displays, interactive kiosks, data visualization, website, and social media amplification.

With months before it officially hit the public, we had a rare opportunity to do something unexpected and game-changing that created conversation and momentum around the first-ever Toyota C-HR. Utilizing focused social listening and deploying targeted delivered drives, we provided a new generation of buyer—a curated experience and the opportunity to Be The First to experience it before anyone else.

Sin City. Las Vegas. This is where Toyota gathers their top sellers from across the nation for two nights of celebration. So how do you surprise people in a city full of surprises? You create an event where anything can and will happen, an event where Toyota’s Ever Better philosophy comes to life and every moment only gets better and better.

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